Years of research by EMC Research reveal that while public attitudes on housing are deeply rooted, most voters already recognize the housing shortage and want solutions. Emotional storytelling and values-based messaging are far more effective than facts, figures, or financial arguments in building support for affordable housing. Campaigns that align housing with community values like fairness and responsibility have the greatest chance of success.
Source: https://www.emcresearch.com/five-expert-insights-about-housing-homelessness-and-hope
